A decade back, marketers tried to connect offline customers with their online platforms by using QR codes only to discover that they were way ahead of their time because of slower internet connection speeds, lower smartphone penetration rates and the need to download separate apps to use the technology.
Fast forward today, everyone now has a smartphone clubbed with fast speed internet and QR code scanner and that has resulted in the usage of QR Codes go up by leaps and bounds. The number of smartphone users worldwide today surpasses 3.5 billion and is forecast to further grow by several hundred million in the next few years.
QR codes allow targeting smartphone users in a quick, simple, and affordable way
In today’s world, it’s all about accessing everything in a fraction of a second and getting the information across from one person to another or from a business to consumer. Now days, users are done with anything that’s slow and time-consuming. It’s all about being instant and fast, especially in the world of marketing. QR codes can provide more information about the product or service without a sweat and the information quickly goes to the user’s device.
QR code marketing is more affordable than other mobile marketing solutions owing to the various benefits.
QR codes are images that can be decoded through specially built-in readers in tablets and smartphones. These are two-dimensional codes that contain a lot of information than traditional bar codes.
QR codes are easily trackable, appeal to people’s curiosity, and can be found in many places such as social media apps, newspapers, billboards, magazines, web pages, and any other marketing material.
Gamification in marketing by using MysteryQR
Marketers are always on a lookout to make a customer feel special by offering discounts, promos, coupons, deals, giveaways. In order to gain an unfair advantage over others who are possibly trying to do the same, marketers use MysteryQR as it’s a gamified way to gratify the customers. Gamification is a new but rapidly growing trend impacting a wide range of areas such as education, marketing, and others. Companies are becoming increasingly aware of the benefits of gamification. Gartner studies highlight that 70% of companies on the Forbes Global 2000 list are currently using gamification techniques and that 50% of innovation processes will be gamified in the coming years.
There are upfront benefits of using MysteryQR are:-
Instant Gratification – Over 80% of the customers appreciate instant gratification via mobile offers while shopping
Mass Gratification – Customers do not like ads, they love to get gratified. This can be achieved with simple messaging such as “Scan to Win” in the offline or online space. We all have seen how people queue up to spin the wheel of fortune to try their luck. Scanning a QR code is exponentially faster than that.
Play with the marketing budget – Marketers can play with their marketing budget as because of the gamification concept, their cost to run the flat discounts or coupons can go down.
Build the database – This is where marketers win big. Upon scanning, in order to win a mystery reward, the user key in their phone number or email id and the reward is sent to them digitally. This is indeed a valuable piece of information that every marketer looks up to.
All this information helps marketers to craft their next marketing strategy, stay connected with their customers, grow their online presence, channel the footfall to their online platform.
Read more: What is MysteryQR?