Category: Marketing Tool

These blogs depict strong marketing tools to make your business grow instantly, powered by MysteryQR strategies.

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Marketing Tool

How delivery boxes can drive footfall in the outlets?

The covid-19 outbreak has completely changed the way we live, the way we do business, and the way our economy functions as a whole. The COVID-19 crisis has led to a big increase in e-commerce around the world. It has become a major trend among consumers across all demographics. With the new buying habits that consumers are forming now, and the ways that businesses are adapting in response, existing customers are increasing the frequency of online purchases, and new customers are buying online for the first time. All this could translate to traditional physical stores likely to close down, if they fail to transform fast. 

 

QR codes have become an indispensable part of our new contactless world and businesses are embracing them. While you might not realize it, QR codes are in more places than you may think nowadays. To list a few, you can find the influencers using it, during live streams, in the magazines, on business cards, storefront windows, billboards, and delivery boxes. Everyone with a smartphone can scan it immediately. 

Rather than being a buggy, confusing barcode, they’re now being used in a way that can drive value to the users. Given the increase in demand for a safe way to keep consumers engaged, the QR Code market is expected to see a massive surge. The COVID-19 pandemic has forced restaurants and retail outlets to adapt or modify delivery strategies. 

 

Right now, e-commerce-driven residential package deliveries are going strong for restaurants and retail outlets. While e-commerce platforms are subsidizing at the transaction level for a while, this is not a long term winning proposition for the merchants as all these platforms are getting crowded, they charge steep margins, and consumers may stop visiting physical outlets in the future because of the behavior change. 

MysteryQR driving the footfall to the physical store

MysteryQR code as a tool is coming to the rescue for the restaurants and retail outlets. Business owners are placing MysteryQR code on the delivery box that gets delivered by the e-commerce platforms. Upon scanning the user gets a mystery promo in the form of coupon, discount, freebie, or offer that can be redeemed in the next transaction at the physical store. It is a great hook to get the users back to the physical stores. 

MysteryQR driving leads of consumers

In the case of food delivery, it’s more than one person who eats hence in the event of everyone scanning the MysteryQR, merchants can build the data of their consumers who consumed their food or service and not only of the one who transacted via e-commerce platforms. If the mystery rewards are attractive, chances are high of people coming back to the outlet with the new set of people.

MysteryQR can improve your gross profit

Merchants can offer the promotions to the customers if they order directly from them and not via any e-commerce platform. BY doing that, merchants can save a lot of money that they currently pay in the form of margins to the delivery partners. If the volume is good, merchants can set up their own delivery channels. This is ideal for the hyperlocal stores. 

 

Let’s look at the type of offers merchants can run with MysteryQR that can be exciting for the consumers scanning at home to visit the physical outlets to make the next transaction

  1. Happy Hour offers meals and drinks to drive the traffic during off-peak hours. Example – “Buy 1 Get 1 Free” 
  2. Early bird offers for the limited number of people daily. People who come first get to redeem only. Example – Offer for first 10 people only
  3. Offers on the items that are perishable and should liquidate the inventory by end of the day. Example – Get pastry or muffin after 9:30 pm at a special price
  4. Offer for particular store only – Merchants can push offers promotions redeemable at their new store only.
  5. New Menu Launch – Get your customers to try out new menu at the restaurant at special price
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Marketing Tool

How receipts drive customer retention?

QR codes have become an indispensable part of our new contactless world and businesses are embracing them. They aren’t necessarily new, you can see QR codes everywhere lately. To list a few, you can find them influencers using it, during live streams, in the magazines, on business cards, storefront windows, billboards, delivery boxes, and even on the thermal paper receipts. Everyone with a smartphone can scan it immediately.

 

To engage potential and existing customers, QR codes are a great way. Businesses are using it very effectively by printing QR codes directly onto their receipt. It offers a strong call to action. Many POS terminals, POS printers, cash registers, and credit card terminals are compatible to place graphics on every receipt.

 

Printing MysteryQR code on the receipts is a great way to reward current customers and it encourages repeat business. 

 

Your past customers are a huge asset to your business, especially in times like this when leads may be hard to come by. It’s more important than ever to maintain a strong relationship with your past and existing clients so they stay loyal to your business.

  • Acquiring a new customer can cost five times more than retaining an existing customer.
  • Increasing customer retention by 5% can increase profits from 25-95%.
  • The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

When printed on a receipt, MysteryQR can have you achieve the following objectives:-

  1. Engage with the customers – Customers are the lifeblood of your business. Most brands tend to pay more attention to lead generation and customer acquisition. They forget that until these ideal customers are motivated, and upgraded in their state of mind, they’ll likely switch to competitors – it’s only a matter of time. The way you treat your customers matters. MysteryQR is a low cost tool that makes it possible for you to engage with your customers, every time they purchase from you. Pointing the customer while handing over the receipt that is a mystery reward for them that they can claim just with a one scan is a low hanging opportunity to grab the attention of the customer post sales.
  2. Instant Gratification – Users do not like ads, they love to get gratified. As per the survey, 80% of the customers appreciate instant gratification via mobile offers while shopping. MysteryQR is the smart way to gratify the customer post sales. Businesses issue stamp cards or loyalty cards which face the challenge of low claim and redemption rate. Upon scanning the MysteryQR on the receipt, the reward is straight away sent to the customer’s email id. It doesn’t get lost the way usual stamp cards or loyalty cards get lost as another piece of paper.
  3. Link offline to online – Merchants do multiple promotions at any point in time. It’s easy to manage the promotions in the online space. MysteryQR is the perfect tool to drive your customers to any one of the promotions that can be issued in a gamified manner.
  4. Build database – Success rate to manually request for customer’s contact detail is low. Upon scanning the MysteryQR, the customer gets a mystery promo and the merchant gets the user data. All that data can be part of your CRM funnel or database instantly.
  5. Drive new leads – Scanning a MysteryQR code takes a fraction of seconds. It does not require any app to download. Usual behaviour of the gamification aspect is that users want to try it then and there. Your staff can instantly gauge the reaction, hopefully good if the reward is exciting enough, of the customer. Staff can offer other people who come with the main person who is paying for the bill to scan the MysteryQR code as well to gratify them. With one receipt, you can build the database of everyone who comes to your store and not only of the person who pay the bill.
  6. Increase order value – Usually a business owner would know the average order value. Rather than giving a flat discount percentage off or dollar off, set the offers such as “Get X% or X dollar off with the minimum spend condition”. With those type of structures, you can bring up the average order value.
  7. Repeat Transaction – Drive customers to make the next transaction soon by using MysteryQR code. Rather than giving percentage off or dollar off, merchants can do the structures like “Get X dollars off if you transact again within a set period of time” or you can also moving your stock that is perishable or aging by doing structures such as “Get pastry for 10 cents after 9:30 PM – For First 10 people only”

There are two methods to print QR code on thermal paper receipts.

On front Thermal Side of Paper

In this way, you can print QR code on each receipt. If you are a retailer or anyone has a POS to print receipts, you can add your QR code on your default printer format. So each time you print a customer receipt, based on the sales information, it will have a QR code.

 

On Back Side of Paper with Full-Color Print

You can also choose to print QR codes on the back side of paper. Normally QR code is in black color. You can make it colorful.  Thermal paper factories can easily print on the receipt. 

4 Easy Steps to Receive a MysteryQR

Any Questions? send us an email

info@mysteryqr.com

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Marketing Tool

How business cards can acquire customers instantly?

We have already covered why marketers use MysteryQR, how it links online and offline world, and it’s overall use cases. Let us go through in detail the use case of MysteryQR on the business cards. 

 

A small enterprise operates in a highly competitive landscape with very lean resources. They do not get multiple shots to grab the attention of customers. Businesses are always on a lookout to make a customer feel special by offering discounts, promos, coupons, deals, giveaways.

 

Business cards are often the first piece of marketing you get printed when you start or join a new business. Despite its relatively small size, a MysteryQR code on the business card can elevate the marketing strategy of your small business. MysteryQR on the business card sets yourself apart from other business owners and professionals. 

 

Here are some of the benefits:

  1. Tool to engage with the users – While you introduce your business for the first time to a potential customer, MysteryQR on the business card can convert the potential customer from the awareness stage straight away to a customer who may transact instantly. 
  2. Instant Gratification – People do not like ads, they love to get gratified. You can instantly gratify the person by offering them a promo or coupon in a gamified manner with just one scan. “I don’t like mystery rewards,” said no one ever. 
  3. Data – With the business owners who are serving B2C, often a business owner offers the business card, but they do not get the business card in return or if they get the business card, then do not immediately manage to enter the details in their database. Upon scanning, the user gets a mystery promo and the merchant gets the user data.
  4. Make your business card go viral – You can straight away gauge the excitement from the person who scans your MysteryQR. Line up some good offers for your new users and put a seed in the mind of the user that they can share the MysteryQR code with their friends and family by taking a photo and forwarding it.  
  5. Get your new user to a loyal customer – You can get your user engaged with your brand for the longer period. All you have to do is tell the user that they can scan the QR code once every hour, 3 hours, 6 hours, or daily. You can customize it at the back end. Would it not be beautiful if the new person whom you met for the first time, starts scanning your MysteryQR code frequently in order to get gratified. Chances of converting them to a loyal user goes higher with the MysteryQR.
4 Easy Steps to Receive a MysteryQR

Any Questions? send us an email

info@mysteryqr.com